Instagram is a visual platform, catching the attention of your followers with strong images and videos. Use it to build interest amongst your friends and family by sharing visuals of your event preparation. You can also share the #HeartandStrokeBeatAsOne message of Heart & Stroke (@heartandstroke) by highlighting everyday moments that drive you to raise funds for lifesaving research.

In your Instagram profile, add the link to your personal fundraising page!

Need help finding your personal fundraising page link? Click here to login to your Participant Centre. You’ll find your personal page link on your Home page.

Sample Caption #1 (first ask)

Let’s help #HeartAndStrokeBeatAsOne! I’m fundraising for Heart & Stroke. Their research and initiatives prevent disease, save lives, and enhance recovery in our community. Please cheer me on by liking this post and donating today. Every beat counts! Find my fundraiser link in my bio.

Sample Caption #2 (second ask)

Good news! I’m halfway to raising [Insert your fundraising goal] for Heart & Stroke! Help me get the rest of the way by donating today. The funds we raise support lifesaving research. Let’s help #HeartAndStrokeBeatAsOne: Find my fundraiser link in my bio.

Sample Caption # 3 (final appeal)

I’m so close! Time is almost up to raise funds for Heart & Stroke research. This is your last chance to support me —let’s help #HeartAndStrokeBeatAsOne. Every beat counts! Find my fundraiser link in my bio.

Sample Caption #3 (thank you)

Thank you everyone who supported my Heart & Stroke fundraiser we successfully helped #HeartAndStrokeBeatAsOne! The donations we raised will help fund research and other initiatives that prevent disease, save lives, and enhance recovery across Canada.

LinkedIn will allow you to promote your fundraising goals with your professional network! We suggest an introductory post and then one later in the month highlighting your progress with a last call for donations. If you really want to highlight your participation to your network, you can change your Header Image to one of the options provided below.

To get you started, find post suggestions below. You can simply copy and paste along with your personal fundraising link to ensure donations go towards your goal! Tag us (@HeartandStroke) and use the hashtag #HeartandStrokeBeatasOne to keep us posted on your goal so we can celebrate your success with you.

Need help finding your personal fundraising page link? Click here to login to your Participant Centre.

Introductory LinkedIn Post #1

Did you know someone in Canada dies every 5 minutes from heart disease, stroke, and vascular cognitive impairment? I am fundraising for Heart & Stroke to help fund the next medical breakthrough to beat these conditions. My goal is [$XXXX] because I want to help support lifesaving research. Please help me reach my goal. Every beat counts! [insert your fundraising page link]

Sample Post #2 (second ask)

I’m halfway to raising in support of Heart & Stroke! Please support me and lifesaving research by donating today. Together, we’ll beat heart disease and stroke: [insert your fundraising page link]

Sample Post #3

I am halfway to my fundraising goal of [$XXXX]. I hope you’ll help me fund lifesaving research. Together, we can beat heart disease and stroke. Every beat counts! [insert your fundraising page link]

Sample Post #4 (thank you)

Thank you everyone who supported my Heart & Stroke fundraiser! The donations we raised will help fund research and other initiatives that prevent disease, save lives, and enhance recovery across Canada. #HeartandStrokeBeatAsOne

X is a quick and easy tool for promoting your fundraiser to your social community as well as Heart & Stroke (@HeartandStroke). In 280 characters or less, you can share your fundraising journey. Tweet directly from your event or simply send quick updates on your goals.

Below are a few tweets to get you started. Copy and paste to X with an image and your personal fundraising page link. Don’t forget to tag @HeartandStroke in your tweets along with the hashtag, #HeartAndStrokeBeatAsOne. We want to see your progress and promote your goals!

Need help finding your personal fundraising page link? Click here to login to your Participant Centre.

Sample Tweet # 1 (for individuals)

Did you know someone in Canada dies every 5 minutes from heart disease, stroke, and vascular cognitive impairment? Help me reach my fundraising goal with @HeartandStroke and help fund lifesaving research by donating [insert your personal fundraising page link here] #HeartAndStrokeBeatAsOne

Sample Tweet # 2 (for teams)

[Insert fundraising team name] are fundraising for @HeartandStroke. Our goal is [$XXXX]! Help us fund life-saving medical breakthroughs [insert your fundraising page link here] #HeartAndStrokeBeatAsOne

Sample Tweet # 3 (for event promotion)

[Insert your event name] is halfway to our @HeartandStroke fundraising goal! Help fund medical breakthroughs and save lives. Donate now [insert your fundraising page link here] #HeartAndStrokeBeatAsOne

Sample Tweet #4 (first ask)

I’m raising to help @HeartandStroke fund the next lifesaving research breakthrough. Please cheer me on by retweeting this and donating today. Every beat counts! [insert your fundraising page link here]  

Sample Tweet #5 (second ask)

Good news! I’m halfway to reaching my goal in support of @HeartandStroke! Support me and lifesaving research by donating today: [insert your fundraising page link here] #HeartAndStrokeBeatAsOne

Sample Tweet #6 (final ask)

Thank you everyone who supported my @HeartandStroke fundraiser! The donations we raised will help fund research and other initiatives that prevent disease, save lives, and enhance recovery across Canada. #HeartAndStrokeBeatAsOne

Dear friends and family,

Are you ready to help save lives?

I started a fundraiser to help Heart & Stroke fund the next research breakthrough. The funds I raise will support initiatives in my community that prevent disease, save lives, and enhance recovery.

Heart & Stroke, and the work they do, really matters to me because [write your “why” or your experience with heart disease and stroke].

I’m committed to raising [$$$] for lifesaving research.

Will you help me reach my goal?

Just click the link below to my personal page to give today.

[Insert Fundraising Page URL]

Thank you for your donation. It means a lot to me, and to those I’ll be helping. Together, we’ll beat heart disease and stroke.

Sincerly,

[Your Name]

Hi, it’s me again!

My Heart & Stroke fundraiser is coming to an end and I wanted to make sure you had the opportunity to give.

I’ve made great progress toward my fundraising goal of [$$$], with just [$$$] left to go and [XX] days to get there.

This is my last chance to ask for help to make a difference in the lives of the 3.5 million people in Canada who are affected by heart disease, stroke, and vascular cognitive impairment.

Please click the link below to my personal page and make a secure donation.

[Insert Fundraising Page URL]

Thank you for your support, together, we’ll beat heart disease and stroke!

Sincerly,

[Your Name]

Hi (First name),

I’ve created a fundraiser called [Fundraiser Name] in support of Heart & Stroke. I’m raising money for this amazing cause, and I’d love to have you join me!

If you’d like to join, search for it here using the name of my fundraiser: [Fundraiser Name].

As you may know, Heart & Stroke is dear to me because [insert reasons here].

Their mission to beat heart disease and stroke by fighting for prevention, funding life-saving research and transforming recovery helps millions of people in Canada in one way or another. Maybe even someone you know, love or care about.

If you’d rather support me personally with a donation, you can do that as well! Every amount helps fund lifesaving research.

Please click the link below to access my personal page and make your gift securely.

[Insert Fundraising Page URL]

Thank you for your support, together, we’ll beat heart disease and stroke! 

Thanks a ton,

[First Name]

Hi Team!

Time for a quick update on our Heart & Stroke fundraiser, [Fundraiser Name].

We’ve set a goal of [$$$] to be raised by [X] fundraisers, and we’re making great progress. As of today, we’re at [$$$] and I couldn’t be prouder! If you’re looking for fundraising tips and inspiration, these ideas will help:

• Always start with your nearest and dearest.
• Buddy up by asking friends to ask their friends.
• Bring it full circle by calling on people you’ve helped in the past.
• Call on your work colleagues and your community, like your virtual book club or parenting group.
• Try donating to yourself and invite others to follow. It shows your commitment to the cause.
• Remember to share your fundraiser on social media.
• If you connect your donation request to your personal reasons for supporting [Fundraiser Name], we can make an even bigger difference in the lives of people across Canada.

Thanks for joining me, I couldn’t do this without you.

Together, we’ll beat heart disease and stroke! 

[First Name]

P.S. Don’t forget to send a thank-you note to your donors. They need to hear how much their support matters!

Dear [Donor Name],

Thank you for supporting my Heart & Stroke Fundraiser!

It’s heartbreaking to think that 1 in 5 deaths in Canada are caused by heart conditions or stroke. That’s a life taken every 7 minutes   . Heart & Stroke is leading the fight in Canada to beat heart disease and stroke. In fact, Heart & Stroke is:

• The guidelines-setting body for CPR, emergency cardiovascular care and first aid for all of Canada.
• One of the country’s largest investors in heart disease and stroke research investing.  Since 1952, more than $1.7 billion has been invested in research.
• A strong advocate for public policies and healthier environments, improved access to support services and a strong and equitable health system for all people in Canada!

With your donation, Heart & Stroke can keep making a real difference in the lives of people like Courtney, Paul and Katherine and their families.  

Together, we’ll beat heart disease and stroke.  

Gratefully yours, 

[First Name]

Dear [Donor Name],

Your donation to my Heart & Stroke fundraiser means so much to me. Thank you for your incredible support.

Heart & Stroke has already made huge strides in the fight against heart disease and stroke. In 2024 alone, your support funded 1,005 of Canada’s top researchers, trainees and contributors who are working to reduce the impact of heart disease and stroke.

Researchers such as:

Dr. Emilio Alarcón who is working to repair damaged hearts with an adaptable peptide therapy that has the power to heal damage after heart attacks and prevent heart failure. 

• Dr Jonathan Choy who wants to reduce the risk of rejection after heart transplant by modifying gut micro biota that control immune cells.
• Dr. Kara Nerenberg is zeroing in on pregnancy as an opportunity to assess women’s risk factors and take steps to prevent a future heart attack or stroke.

With your donation, Heart & Stroke can keep making a real difference - And together, we’ll beat heart disease and stroke. 

With gratitude,

[First Name]